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The Startup Handbook

Building a company, through a CTO’s eyes

I was part of a startup as it grew from six people to 400 and became a unicorn. Now I am building another from scratch. This handbook brings together what I learned, what I think we should do, and how that shapes my work as a CTO.

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The chapters

Read in order, or dip in
  1. 01

    Beginnings

    You have an idea, a company and funding. What comes next?

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  2. 02

    People

    Hiring, onboarding, feedback, performance and helping people grow

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  3. 03

    Decisions

    Who decides, what ownership requires and how we keep agreements clear

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  4. 04

    Delivery

    Turning priorities into goals, tracking the work and releasing changes safely

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  5. 05

    Production

    Runbooks, checklists, releases, incidents and support once customers depend on the product

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  6. 06

    Collaboration

    Meetings, shared context and the division of work as a team grows

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  7. 07

    Operations

    Shared knowledge, handovers, compliance and the recurring work beyond engineering

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  8. 08

    Compliance

    Getting compliant: the policies, procedures, records and workspace behind SOC 2 and ISO 27001

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  9. 09

    Habits

    How I use my time, follow through on commitments and hand work over as the role changes

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  10. 10

    Appendices

    Goals, onboarding plans, one-to-one notes, handovers and meeting agendas to adapt

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